Font Choice:

Select fonts that complement the overall design and convey the intended tone.

Use different fonts for headings and body text to create hierarchy.

Font Size:

Maintain a consistent font size for body text to ensure readability.

Experiment with varying font sizes for headings and subheadings to create visual interest.

Line Spacing:

Optimal line spacing improves readability. Adjust it based on the font size and type.

Avoid excessive line spacing, as it can make text harder to follow.

Letter Spacing (Kerning):

Adjust letter spacing to improve the overall visual balance of the text.

Be cautious not to overdo it, as too much letter spacing can hinder readability.

Contrast:

Create contrast between different levels of text (headings, subheadings, body) through variations in font size, weight, or style.

Alignment:

Choose text alignment (left, right, center, justified) that complements the design and enhances readability.

Color:

Use color strategically to highlight important text or create a cohesive color scheme.

Ensure sufficient contrast between text and background for easy reading.

Hierarchy:

Establish a clear hierarchy by using different font sizes, weights, and styles for headings, subheadings, and body text.

Consistency:

Maintain consistency in typography throughout a design or document for a polished and professional look.

Whitespace:

Incorporate ample whitespace to improve overall readability and give the text room to breathe.